Products and services

 

Typical questions:

• · What do you know about our products/services?
• · What do you think of our products/services?
• · Can you think of any improvements to our products/services?

• What the interviewer really wants to know: Are you keen enough to have looked at our products and services?

The employer wants to know that you're familiar with their products or services. They may also want you to have the initiative to look for ways of improving things. Be tactful: only mention small improvements. Make these the kind of suggestions people in the street might come up with and not because you are an "expert" and know best.

Good answer:

• · 'Your products are recognised as the industry standard, leading the way in style and performance. However, maybe by altering your advertising style you could appeal to older consumers as well as young ones. I think older people would value your product just as much, and this could lead to increased sales