Your skills -
be honest

The interviewer is trying to list your strengths and weaknesses to decide whether you can do the job and have the right attributes

The employer -
do your research

The interviewer wants to know how much information you have found out regarding the company, its history, ethos, market share and plans.

About the role -
prepare in advance

The interviewer wants to ascertain how much you really know about the position and that you have done your research in finding out.

Your work history -
be positive

The interviewer wants to know what your previous experience has been and how relevant this is to the their vacancy role.

Working in a team -
clear objectives

The interviewer wants to know if you would be effective working in a team rather than on your own and how you interact with others.

Products / Services
know the range

The interviewer wants to know if you’re keen enough to have researched their products and services in advance.